A New York florist has discovered a sweet idea to fatten birthday and holiday sales. CAKE! About two years ago, Wendy Rockcastle connected with a local bakery to start selling some sugary treats at her business, Rockcastle Florist, which has locations in Rochester and...
Want to create a holiday charitable event this fall that contributes to your community, generates goodwill and brings more customers into your store? The secret weapon to doing just that is already in your cooler, says Brad Denham of Arizona Family Florist in Phoenix....
For Tegan Davidson and the staff at Sequoia Floral International in Santa Rosa, California, last week’s Petal It Forward initiative took on added meaning. The Sunday before the October 11 event, the team was busy prepping flower donations from growers and importers,...
Did you capture footage of smiling happy people giving and receiving flowers during your Oct. 11 Petal It Forward event? It could lead you to some serious moolah. The American Floral Endowment launched a video contest that encourages people to showcase their love of...
When President Trump laid out his general approach to immigration reform last week, he included in his principles mandatory E-Verify in the hiring process for all employers. Legislation that would do exactly that also was introduced in the House of Representatives...
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