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2 Ways to Get Ready for a Successful Valentine’s Day
Each year, Valentine’s Day is one of the busiest holidays for florists. This year, February 14 falls on a Sunday during a long holiday weekend, which brings additional operational challenges. SAF’s new resources, including social media graphics and access to our...
3 Tips for Effective Year-End Employee Evaluations
As the end of the year quickly approaches, it is important to set aside time to meet one-on-one with your staff. Year-end evaluations are an opportunity to connect with your employees, answer questions, discuss performance, review the company vision and set goals for...
Remind Customers that Poinsettias Aren’t Poisonous
After a tough year, many people have chosen to embrace the holiday spirit by decorating their homes and businesses earlier than usual. As new stay at home orders go into effect and physical distancing practices continue, holiday decorations are the perfect way to...Remind Customers to Spread Holiday Cheer with Flowers
Like everything else this year, the winter holidays will likely look a lot different than what we’re used to. Holidays like Christmas, Hanukkah, Kwanzaa and ringing in the New Year are typical times when many families and friends gather together to celebrate. However,...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.