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Floral Industry Awards Deadline Extended for 2021
The Society of American Florists recognizes the industry’s best and brightest with a range of awards and professional designations acknowledging hard work and dedication to the floral industry. The 2021 awards deadline has been extended to March 15th, 2021 to ensure...
3 Industry Statistics that Show Valentine’s Day Opportunities
After a long year away from friends and family, everyone is looking for ways to connect with loved ones. This means that Valentine’s Day sales have the potential to be higher than ever, even with a Sunday event. Holiday statistics pulled from Society of American...
4 Media Talking Points for Valentine’s Day
Valentine’s Day is quickly approaching, and big floral holidays are the perfect time to increase your visibility by taking advantage of media opportunities. As a shop owner, you are the spokesperson for your business and the local flower expert in your community so...
How to Drive Sales and Manage Volume on Valentine’s Day
2020 taught us to expect the unexpected and be prepared for anything. Valentine’s Day 2021 is no exception — the country is still in the midst of a global pandemic and the holiday falls on a Sunday during a holiday week. With consumers feeling isolated and wanting...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.