The Society of American Florists has created new fall social media graphics and banners to celebrate the season of change and encourage your customers to connect with flowers this fall. The social media shareables include general posts to welcome fall as well as...
Thinking about the next phase of life and what it might look and feel like to pass the business to a successor? The Society of American Florist’s Career Connection learning hub has resources to help. The resources include: Let it Go? Paul Goodman, MBA, PFCI, shares...
Several issues in Congress, such as the renewal of the GSP which would reinstate duty-free Ecuadorian roses, have the power to affect your bottom line. Congress’ August recess provides an opportunity to invite legislators to your business so they can see why these...
Now that postponed weddings are back on the calendar and new weddings are in the making, it’s important that customers know you are ready to help. The Society of American Florists has a variety of resources to help organize your wedding business right up to the day of...
Lori Wheat, AAF, attends SAF’s annual conventions to get inspired. And at SAF Orlando 2021, she is looking forward to watching how designers use new and different floral product so she can expand the offerings at her own shop. “Every year I take note of a new flower...
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