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Save the Date for SAF’s 2022 Events
The Society of American Florists has a full slate of events for 2022 that will help take your business to the next level, including the new Next Gen conference for members of the industry who are age 40 and under. The 2022 events include: 1-Day Profit Blasts: Get...Use Holiday Social Media Resources to Boost Last-Minute Sales
The holiday season is in full swing, and the Society of American Florists has new social media and marketing materials to help you reach last-minute shoppers. SAF has created new, customizable Instagram and Facebook story templates for the holiday season. The...
Member Spotlight: Theresa Colucci of Meadowscent
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature will spotlight SAF members sharing inspirational stories, professional insights, and the opportunity to form new...
Tips to Counter Negative Publicity
Advertisements that disparage flowers are more frequent before major holidays as competitors seek to position their products as the better gift. The Society of American Florists steps in to ask these companies to reconsider their marketing messages, but you can also...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.