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Member Spotlight: Debra Prinzing, PFCI, of Slow Flowers
The Society of American Florists’ membership includes all segments of the industry — and that community is the heart of SAF. This bi-weekly feature will spotlight SAF members sharing inspirational stories, professional insights, and the opportunity to form new...
Time to Recognize – and Celebrate – Our Industry’s Teachers, Leaders
Anyone who’s attended a floral industry seminar – whether a hands-on design session or a social media workshop – knows the power of a great speaker and educator. The Society of American Florists recognizes both with the Tommy Bright Award and the Professional Floral...
Memorial Tribute Established for John M. Hodapp, 1957-2022
The American Floral Endowment (AFE) announced a new memorial tribute in memory of John M. Hodapp, who passed unexpectedly on Feb. 11, 2022. John was senior vice president of agency operations of Hortica, a brand of the Sentry Insurance Group, which has dedicated...
Sharpen Your Team’s Design Skills for Wedding Season
With Valentine’s Day behind you (and newly engaged couples seeking floral services), it’s time to gear up for a busy wedding season. The Society of American Florists has a bouquet design course to help your designers sharpen their skills. The Career Connection course,...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.