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Talmage McLaurin: Floral Trends are ‘Not Revolutionary, They Are Evolutionary’
Talmage McLaurin, AIFD, has established a career identifying and understanding floral trends. He spots the up-and-coming aesthetics — whether he likes them or not — and has successfully forecasted trends that influence business and marketing decisions and drive...Drive Revenue by Wowing Big Budget Brides
From new floral trends to a record number of nuptials this year, the wedding and event industry is changing and booming, offering florists new opportunities to generate revenue, experts say. “The industry as a whole has changed, and I think one of our biggest...Is It Time for a Digital Marketing Do-Over?
Online reviews. Pay-per-clicks. QR codes. For retail florists, driving customers to the digital marketplace requires the same attention to detail as maintaining a brick-and-mortar shop. Just as window displays, signage and the front cooler must be changed regularly to...Retired Floral Designer Gives Back to Patients
Surrounded by carnations, roses, greenery, and other stems, a small group of Parkinson’s patients near Minneapolis, Minnesota are learning the art of floral arranging from a retired master eager to give back to his community. Richard Milteer, AIFD, PFCI, TMF, at one...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.