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Obituary: Wilton Hardy 1936-2023
Wilton Hardy, AAF, AIFD, PFCI, an award-winning designer, well-known educator and the 1994 recipient of the Society of American Florists’ Tommy Bright Award, died April 19. He was 86. A towering figure in Florida’s floral industry, Hardy’s work as an education...You’ve Got That Right, Miley Cyrus…
Miley Cyrus is topping charts with a song in which she croons, “I can buy myself flowers.” Some floral industry marketers couldn’t agree more. And they let the pop star know it. “When one of the world’s most famous pop stars sings about what your business stands for,...Florists Leverage the Super Bowl for Valentine’s Promos
Lise Neely is a huge Philadelphia Eagles fan and a passionate retail florist eager to celebrate two major upcoming super bowls: the football championship game on Feb. 12 when the Eagles play the Kansas City Chiefs and the floral industry’s biggest day of the year,...Florists Find an ‘Army of Drivers’ for Valentine’s Day
Delivering hundreds of Valentine’s Day orders within the span of a few days requires calling in reinforcements. But just how florists go about it differs, from asking friends and family to help or working with churches in exchange for a donation, to using a...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.