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Teacher Field Trip Bolsters Horticulture Careers in the Classroom
Dozens of teachers are taking a summer field trip to horticultural destinations around Indianapolis to broaden their understanding of careers in the industry and take those insights back to the classroom. Thirty high school science teachers were selected from 153...How I Run a Flower Shop and Travel the World
Soon after Holly Haveman bought into her family business, Kennedy’s Flowers and Gifts in Grand Rapids, Michigan, she realized something had to change to protect her personal time. Prior to buying into the business with her brother three years ago, she had backpacked...
Tap Into Trends
As Wendy Rockcastle left Talmage McLaurin’s 2023 Flower Trends Forecast presentation at the Society of American Florist’s annual convention last year, her mind was already swirling with ideas for new floral designs. She felt challenged to take on trending color...Obituary: Wilton Hardy 1936-2023
Wilton Hardy, AAF, AIFD, PFCI, an award-winning designer, well-known educator and the 1994 recipient of the Society of American Florists’ Tommy Bright Award, died April 19. He was 86. A towering figure in Florida’s floral industry, Hardy’s work as an education...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.