Empower Designers to Pump Up Profits
Floral arranging is both an art and a science. Arrangements must not only look beautiful, but they must also be profitable. Does your shop strike the balance? At the Society of American Florists’ 1-Day Profit Blast last month in Albany, New York, Tim Farrell, AAF,...Are You Making Money on Delivery?
If done correctly, delivering flowers offers customers a convenience and the business a competitive advantage and extra revenue. Is your business doing deliveries profitably? Paul Goodman, MBA, CPA, PFCI and president of Floral Finance Business Services, shared best...
Help Wanted: Industry Professionals to Build the Labor Pipeline
The floriculture and horticulture industries are struggling to find workers. Seed Your Future is working to change that — and wants floral industry professionals to join the cause. Seed Your Future, a movement that became part of the Society of American Florists in...
Looking for Valentine’s Day Pre-Orders? Target Men
Clay Atchison III wants men to step up this Valentine’s Day. “Most likely, they haven’t done a romantic thing all year long except for maybe these flowers or whatever they decide to do,” says Atchison, president of McAdams Floral in Victoria, Texas. “It’s their time...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.