SAF Text Updates
Stay in the know! Sign up to receive text messages from SAF and we’ll deliver important news, announcements, special offers, and reminders straight to your phone. Opt out at any time!
Profit Blast Preview: Optimize Your Online Performance
Online orders make up a significant portion of florists’ sales these days. A recent survey by the Society of American Florists showed that 66 percent of respondents reported an increase in website sales at Valentine’s Day, beating sales from wire-orders, phone orders...
Profit Blast Preview: Trendy Designs For All Skill Levels
It can be hard to find good help these days — especially experienced designers. In a recent survey by the Society of American Florists, nearly half of respondents reported that being short-staffed hampered their December holiday sales. Anecdotal feedback from...
Retailers to Gather in Northeast to Tackle Challenges – and Opportunities
Need to do more with a smaller team? Struggling to maintain profits with increasing costs? Join other retailers to learn how to better leverage online customers, communicate effectively to retain employees and re-evaluate business practices for profitability during...
Decorating the White House Was an “Incredible Experience”
Many people wouldn’t consider working several 10-hour days in a row doing physical labor — while only being paid in refreshments and appreciation — a holiday gift. But two florists found it to be the chance of a lifetime. Mark Frye, owner and floral designer of...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.