More than 800 college campuses in the United States and Canada have Greek organizations, with a total of more than 9 million members. Each fall, thousands of young women participate in sorority recruitment (also known as rush), a frenzied week of small talk and...
A deep discount on roses has generated a huge boost in traffic for an Indiana florist during a notoriously slow month for sales. For the past few years, McNamara Florist, which has eight locations throughout central Indiana, has held an “August Rose Sale,” knocking...
A summer camp in Minnesota has put flower growing and floral design front and center in its programming. Camp Birchwood for Girls in LaPorte, Minnesota, which runs for a total of nine weeks each summer, is based on a “challenge-by-choice” scheduling system, offering...
By Mackenzie Nichols With nearly 3 billion users, email, the earliest form of online communication, is also one of the best avenues for marketing — 40 times more effective than social media, according to a study done by McKinsey & Company. But if you’re too...
In conjunction with his shop’s 35th anniversary and recent rebranding, George Clements, owner of George’s Flowers in Roanoke, Virginia started selling t-shirts with his company’s new tagline — and the apparel is “flying off the shelves.” In 1981, Clements focused on...
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