SAF Text Updates
Stay in the know! Sign up to receive text messages from SAF and we’ll deliver important news, announcements, special offers, and reminders straight to your phone. Opt out at any time!
Obituary: Ellen Ellison, 1934-2021
Ellen Ellison, who, along with her husband, Jim, was inducted into SAF’s Floricultural Hall of Fame in 2019, passed away on June 4, 2021. Ellen, known as a trailblazer in the floral industry and among the first females in the nation to lead a commercial greenhouse,...
Here Come the Brides
Brides have been waiting in the wings — and with pandemic restrictions on events easing, experts say this summer’s wedding season could be like no other. A recent article in the Atlantic declared that the 2021 wedding season will be one of “grand proportions,” with...
COVID Through My Eyes: Redesign and Reflect
Editor’s Note: This is part of an ongoing series highlighting floral industry stories of change, grit and perseverance — and biggest lessons learned — during the pandemic. For Robin Heller and the staff at Flowers by David in Langhorne, Pennsylvania, business never...
COVID Through My Eyes: Early Investment in E-commerce Got Us Through
Editor’s Note: This is part of an ongoing series highlighting floral industry stories of change, grit and perseverance — and biggest lessons learned — during the pandemic. The words “happy surprise” might not be used to describe much about guiding your business...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.