FTD is excited to announce FTD America’s Cup, a national floral design competition that will take place at the 2018 AIFD National Symposium. FTD is seeking active FTD Member Florists with experience in floral design competitions to apply to compete. The winner of the...
One of the biggest social media companies is rebranding its user experience, and the changes could affect how floral industry members communicate their brand identity with customers. Earlier this month, Twitter announced major functional and aesthetic updates to its...
Have you ever opened up Facebook and wondered why, exactly, you needed to know about your coworker’s niece’s cello recital? How about that industry connection you made at a conference last year that found you online and now you have the privilege of hearing about...
A Society of American Florists member who worked in his Amarillo, Texas, store for 60 years, died late last month. The Amarillo Globe-News ran a touching tribute to Sammie Scott, 98, of Scott’s Flowers, calling him “the oldest living florist in America” and heralding...
The 2017 Tournament of Roses Parade in Pasadena was a day late this year, but it wasn’t short on flowers. This year’s event was held Jan. 2, instead of Jan. 1, to accommodate a 124-year-old “Never on Sunday” tradition. The rule, instituted in 1893, was put in place...
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