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68 Percent of Florists Report Increased Valentine’s Day Sales
A mid-week holiday, mild weather in much of the country, a strong economy — and a lot of blood, sweat and savvy marketing and promotion led to a strong Valentine’s Day this year for many florists. Sixty-eight percent of Society of American Florists retailer members...
Consumer Survey Points to Steady Preferences and Buying Habits on Valentine’s Day
Steady as she goes. That’s one takeaway from a national survey commissioned by the Society of American Florists and conducted by the market research firm Ipsos immediately after Valentine’s Day. Compared to previous years, the survey found a fairly consistent number...
What NOT to Say to Walk-in Customers
Imagine your shop on an ordinary afternoon. A man walks through the front door, looking a little confused — he’s definitely not a regular and you can tell he hasn’t been in many flower shops. How does your staff greet him? If the answer is by asking, “how can I help...
In Florida, Flowers Offer Some Comfort in Face of Tragedy
When Deborah De La Flor, AIFD, PFCI, heard about the horrific mass shooting last week in Parkland, Florida, she could almost feel her heart breaking for the victims, their families and friends. Within hours, she was pouring her grief into floral designs, including a...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.