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California Florists Face Threats from Fires
This time of year, Rachelle Neal, AIFD, should be gearing up for the holidays and event work. Instead, she’s donning protective face masks and reaching out to friends and community members who have lost everything in the deadliest and most destructive wildfire in...
Petal It Forward Generates 90 Million Consumer Impressions
The hits keep coming for the Society of American Florists’ 2018 Petal It Forward. This year’s initiative didn’t just create goodwill and good feelings around the country — it’s also generated 90 million consumer impressions and counting, including high-profile...
Teleflora Unveils New Floral Selection Guide
Teleflora this week unveiled its new Floral Selection Guide (FSG), sharing the industry’s latest trends and innovations in floral arrangements with its expansive network of professional florists. The new FSG showcases over 300 floral arrangements with a wide variety...
National Group Predicts 4 Percent Uptick in Holiday Spending
A national group is predicting a merry and bright shopping season for retailers! The National Retail Federation last week predicted that consumers will spend 4.1 percent more this year during the holiday season than they dished out in 2017. The group reports that...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.