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SAF, AFE Partner Up to Advance Floral Industry Research Priorities
A groundbreaking research fund that has supported scientific innovation in the floral industry for nearly three decades is getting a boost in its effort to provide high quality, cutting-edge research today and into the future, thanks to a strategic new agreement...
Want to Generate Sales Leads? Build Up Your Blog
The dog days of summer are here and you — like many florists — might be looking for ways to attract more everyday business and stay top-of-mind with customers who are more occupied with beach trips and vacation plans. Lucky for you, you probably have a sales- and...
To Stay Top-of-Mind with Customers, Retailers Look to Experiences
You’ve likely already read the news that experts say another 12,000 national retail stores will close in the U.S. this year — a bleak-sounding estimate that underscores the uphill battle brick-and-mortar operations face in the age of online shopping. Still, many local...
Why Asking ‘How Much Do You Want to Spend?’ Crushes Sales
If you want to drive customer service pro Tim Huckabee truly bananas, ask a person browsing your store, “How much do you want to spend?” The longtime advisor to thousands of retail flower shops took to the Society of American Florists’ website earlier today to share...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.