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N.J. Florist Offers Employers Workplace ‘De-Stress’ Demos
A florist in Princeton, New Jersey, may have found a way to get her designs in front of a key demographic — while helping to turnaround a troubling workplace trend. On March 14, Georgianne Vinicombe and her team at Monday Morning Flower and Balloon Co. will be doing a...
AFE Receives $100,000 Contribution to Support Floriculture Programs
The American Floral Endowment (AFE) is pleased to announce a $100,000 contribution from Egon and Laina Molbak to support AFE’s floriculture programs. “I am thrilled to continue supporting the American Floral Endowment with this latest contribution,”...
Marketing Tactics to Increase Millennial Floral Purchases
The Floral Marketing Research Fund (FMRF) has released results from a new study that provides a detailed analysis about the floral consumption behaviors of Generation Y (or Millennial) consumers. The FMRF study, called “Marketing Tactics to Increase Millennial Floral...
AFE Joins the 2016 #GivingTuesday Movement
The American Floral Endowment is once again partaking in the #GivingTuesday initiative, an annual day of giving that encourages charitable donations from supporters. #GivingTuesday is an online movement that allows people to participate in the generous spirit of the...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.