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Student Wins AFE Video Contest with ‘Heartwarming’ Entry to Promote Flowers
A joyful one-minute video that captures the positive feelings a gift of flowers generates took home first place honors in the American Floral Endowment’s #FlowerLoveVideoContest. The winning entry, “Let Happiness Bloom” by Jaclyn Fiola, shows people of different ages...
AFE Video Contest Invites People to ‘Show Your Flower Love’
The American Floral Endowment is launching a video contest October 12 that encourages people to showcase their love of flowers. The contest includes a grand prize of $4,000. Funded by the Floral Marketing Research Fund and sponsored by Asocolflores, the 2017...
AFE Announces New Officers and Appointments
Jim Daly of Floralife/Smithers-Oasis in Walterboro, South Carolina, has been named chairman-elect and Laura Shinall of Syndicate Sales Inc. in Kokomo, Indiana, was appointed treasurer/secretary-elect of the American Floral Endowment. Both will assume their new...
Travel Grant Created for Arizona Retail Florists
The American Floral Endowment (AFE) has announced a new travel grant for retail florists in Arizona to pursue floral industry educational or design events. The Arizona Retail Florist Education Travel Grant was established to assist florists from Arizona in traveling...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.