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Digital Power Up: SEO Outsourcing Tips and DIY Risks
Editor’s Note: This article is part of a series focused on optimizing SEO and websites to help floral businesses get more sales. Check out this collection of resources on the Floral Education Hub for more digital strategy guidance. For years, Mitchell’s Orland Park...
Sales of U.S.-Grown Cut Flowers Increase
Sales of U.S.-grown cut flowers increased in 2023 over 2022, as did the number of small floriculture operations, according to data released last week from the U.S. Department of Agriculture’s National Agricultural Statistics Service (NASS). The 2023 Floriculture Crops...
Federal Rulings Could Impact Noncompete Clauses and Overtime Pay
Two recent federal rulings that affect noncompete clauses and overtime pay could change the way some floral companies do business. Two federal rulings issued last week could change the way some floral companies do business. One of the rulings — which would ban...
Mother’s Day Prep: The Art of the Upsell
Ensure your staff is trained — and incentivized — to get the most out of every Mother’s Day sale. Consumers are expected to spend billions to commemorate Mom’s special day next month. According to a report by Numerator, 30% of shoppers plan to spend more than...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.