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Peony Grower’s Quick Action Helps Save Access to USDA Programs
Peony grower Rita Jo Shoultz (right) used her relationship with Sen. Lisa Murkowski (R-Alaska) to help preserve grower access to conservation programs. More U.S. flower growers gained access to USDA conservation programs through the “Big Beautiful Bill,” signed into...
Summer Refresh: Workshop Your Way to New Customers
Debra Bazile, owner of Flowers by Elonne in Miami, has built her business on hosting workshops, which drive foot traffic, generate extra revenue, and help shops connect with new customers during slower summer months Think floral design workshops only hold appeal...
Give Customers Confidence to Spend More
J.P. Varvarigos, owner of Wellington Florist in Wellington, Florida offers a seven-day guarantee on all arrangements to increase customer confidence. J.P. Varvarigos, owner of Wellington Florist, often sees an interesting phenomenon play out on his sales floor....
Summer Refresh: Turn Mother’s Day Wins Into Summer Gains
Not only were Kern Park Flower Shoppe’s Mother’s Day sales up by double digits over last year, but half of buyers were new customers, says Holly Itami Springfels of the Portland, Oregon shop. The secret? Heightened online visibility thanks to an increase in the...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.