SAF Text Updates
Stay in the know! Sign up to receive text messages from SAF and we’ll deliver important news, announcements, special offers, and reminders straight to your phone. Opt out at any time!
Obituary: Herman Meinders 1937-2025
Herman Meinders, AAF, a pioneer in floral wire services, dedicated philanthropist and 2012 inductee into the Society of American Florists’ Floriculture Hall of Fame, died March 30. He was 87. Meinders’ foray into floristry was serendipitous. At age 20, the Minnesota...
Floral Industry Adapts to Tariff Turmoil
The floral industry is bracing for price adjustments across the supply chain following new tariffs imposed on America’s top three trading partners. The Trump administration on March 4 imposed 25% tariffs on most Canadian and Mexican imports. An additional...
That Flower Feeling Forges Ahead During Leadership Change
Steve Dionne, AAF, executive director of CalFlowers, is leaving the organization to relocate to the Netherlands. Under his leadership, CalFlowers launched the That Flower Feeling marketing initiative, which won SAF’s Marketer of the Year contest in 2023. With a...
Tariff Delay Brings Industry ‘Sigh of Relief,’ For Now
The floral industry is breathing a little easier after President Donald Trump’s proposed 25% tariffs on Canadian and Mexican imports, set to go into effect just 10 days before Valentine’s Day, were postponed a month. Christy Hillman, general manager of...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.