Steve Dionne, AAF, executive director of CalFlowers, is leaving the organization to relocate to the Netherlands. Under his leadership, CalFlowers launched the That Flower Feeling marketing initiative, which won SAF’s Marketer of the Year contest in 2023. With a...
The floral industry is breathing a little easier after President Donald Trump’s proposed 25% tariffs on Canadian and Mexican imports, set to go into effect just 10 days before Valentine’s Day, were postponed a month. Christy Hillman, general manager of...
As Valentine’s Day nears, one overarching challenge looms large for the floral industry: Timing. Valentine’s Day falls on a Friday — with President’s Day following on Monday — worrying those who believe consumers will spend money on long weekend getaways,...
President-elect Donald Trump announced that he will impose a 25% tariff on all Canadian and Mexican products starting Jan. 20 Tariffs are coming, and with them, predict some industry members, changes to global supply chains and costs of goods for floral businesses. ...
If composting services aren’t available in your locality, try reaching out to local garden clubs or partner with a local flower farmer who can pick up compostable waste. Florists are increasingly committed to sustainability, but many still face significant...
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