SAF Text Updates
Stay in the know! Sign up to receive text messages from SAF and we’ll deliver important news, announcements, special offers, and reminders straight to your phone. Opt out at any time!
Rose Parade Embodies Brighter Days
The Tournament of Roses Parade in Pasadena, California, made a triumphant return in 2022 after being shut down in 2021 because of the COVID-19 pandemic. Even so, the lingering effects of the pandemic on farms and the supply chain caused a number of challenges that...Be Strategic About Last-Minute Holiday Sales
It’s coming down to the wire but you still have holiday merchandise to move. Although you may have visions of inventory collecting dust dancing in your head, you still have time to pull off a holiday sales victory. Here are some tips to help successfully make a last...Florist Roots Design in Native American Culture
Shayai Lucero was on track to pursue a career as a doctor or research scientist when she found herself looking for a job that would accommodate a new mother. “When I got word that a floral shop in my community was for sale, I naively thought, ‘How difficult can this...Holiday Prep: Plan Your Seasonal Social Media Calendar
Chaotic might be how you describe your shop in the weeks leading up to the holidays — but it should not describe your social media approach. If you’re posting sporadically and haphazardly, you may not be leveraging your social presence to its full potential. In order...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.