It’s a brand new year, a blank slate on which to break sales records. And the first step toward that achievement is … to look back. Prepare for Valentine’s Day 2016 by reviewing notes from past holidays. Search for any possible areas for improvement —...
Sniffle. Cough. Achoo! All that time in December spent at crowded shopping malls, parties and airport terminals presents a lot of opportunities to transmit germs. It’s no wonder so many people ring in the new year with a cold or the flu. Fortunately, the SAF...
We’ve entered the tail end of football season, when every game counts and captures the attention of so many men, right before Valentine’s Day (the final showdown comes Feb. 7 in Santa Clara, California for Super Bowl 50). In Daytona, Florida, Rick Rivers...
Kittelberger Florist and Gifts in Webster, New York, scored some prominent ink right before the biggest shopping weekend of the year, all because of its Yuletide décor. The Democrat and Chronicle quoted shop owner Meg Benedict and featured several photos of the...
On October 7, more than 2,000 people in Chicago received a surprise gift of flowers, courtesy of Kennicott Brothers Company and Ashland Addison Florist Company, two participants in SAF’s national Petal It Forward campaign. In return, the two companies received...
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.
We believe it is important for you to know how we use cookies and personal information you may disclose to us. Please carefully review SAF's Opt-out preferences and Privacy Statement for more information on our use of cookies and personal data. If you continue to use the site, we'll assume you're OK with our practices.
Functional
Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Stay in the know! Sign up to receive text messages from SAF and we’ll deliver important news, announcements, special offers, and reminders straight to your phone. Opt out at any time!