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Nominate a Floral Super Star for an Industry Award
Awards season kicked off Sunday with the Golden Globes. Though the floral industry’s night of recognition is still months away, the deadline for nominations (March 1) is rapidly approaching. Do you know any unsung heroes whose contributions should be in the...
Valentine’s Day Playbook
Want your team to look as sharp as the Alabama Crimson Tide did Monday night? You, too, can experience victory, if you prepare with The Valentine’s Day Playbook. This must-read manual features buying guides, task lists, employee-recruiting tips, delivery strategies...Consumers Reward Businesses That Make Shopping Simple
Fast and easy — these are must-have qualities for customers accustomed to instant video streaming and free two-day delivery. The most successful retailers make shopping as effortless as possible, removing “pain points”— anything that makes customers wince,...
Review Highs and Lows of Valentine’s Days Gone By
It’s a brand new year, a blank slate on which to break sales records. And the first step toward that achievement is … to look back. Prepare for Valentine’s Day 2016 by reviewing notes from past holidays. Search for any possible areas for improvement —...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.