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Consumers Reward Businesses That Make Shopping Simple
Fast and easy — these are must-have qualities for customers accustomed to instant video streaming and free two-day delivery. The most successful retailers make shopping as effortless as possible, removing “pain points”— anything that makes customers wince,...
Review Highs and Lows of Valentine’s Days Gone By
It’s a brand new year, a blank slate on which to break sales records. And the first step toward that achievement is … to look back. Prepare for Valentine’s Day 2016 by reviewing notes from past holidays. Search for any possible areas for improvement —...In Search of Health Insurance? SAF Has You Covered
Sniffle. Cough. Achoo! All that time in December spent at crowded shopping malls, parties and airport terminals presents a lot of opportunities to transmit germs. It’s no wonder so many people ring in the new year with a cold or the flu. Fortunately, the SAF...
Court Football Fans for More V-Day Sales
We’ve entered the tail end of football season, when every game counts and captures the attention of so many men, right before Valentine’s Day (the final showdown comes Feb. 7 in Santa Clara, California for Super Bowl 50). In Daytona, Florida, Rick Rivers...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.