Prior to the COVID-19 pandemic, Christy Hulsey, ran a small, but bustling flower shop in Statesboro, Georgia. When the pandemic hit, sales of home décor items on her website, Colonial House of Flowers, took off with the online shopping boom. Now, she’s freelancing as...
With its vibrant coloring and open shape, ‘Zelmira’, an Oriental Trumpet lily, captivated the crowd at SAF Orlando 2022 in September, winning both “Best in Show” and “People’s Choice” in the Society of American Florists’ Outstanding Varieties Competition. In the...
As the year winds down, Raya Ward, general manager of Nielsen’s Florist & Garden Shop in Darien, Connecticut, is preparing for annual reviews and contemplating what constitutes fair pay in today’s economy. With recent wage hikes to attract workers — and now...
Given the high demand of ‘Toffee’, a caramel-colored rose perfect for so many brides’ dusty-neutral palettes, many florists may wait weeks to get their hands on this coveted product. But getting it to market actually took years of cross breeding and testing, followed...
Want to greatly increase your brand’s reach? Consider partnering with an influencer. Though not necessarily household names, these social media content creators have legions of loyal followers and a lot of clout — giving you instant credibility. In the latest issue of...
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