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Patriotic Promotion Drives Foot Traffic, Online Engagement
The midterm elections served as a marketing muse for several florists around the country. Scotts Flowers in New York City was among those offering people sporting an “I Voted!” sticker a free rose. The shop had 15 new visitors, “more than we expected,” said co-owner...
Florists Share Winning Social Media Strategies from Petal It Forward
Two weeks ago, thousands of people throughout the United States, Canada and Colombia experienced the joy of giving and receiving flowers through the Society of American Florists’ Petal It Forward movement. Now in its third year, Petal It Forward had 457 officially...
Petal It Forward Delivers Joy, Tears and Inspiration
The Society of American Florists’ 2018 Petal It Forward initiative brought out the best in people all over the country, reminding them of the powerful, positive effect of flowers on individuals’ lives, and giving florists an opportunity to connect in a meaningful way...
Farmer Hopes Marijuana Revenue Will Buoy Business
A farm once known for flowers and now famous for pumpkins is at the center of the marijuana debate in Half Moon Bay, California — and the focus of a lengthy feature story in this week’s Washington Post. Tuesday’s election will determine whether Eda and John Muller,...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.