With one week to go, more than 485 floral industry businesses from 42 states and two countries have signed on to Petal It Forward in their communities on Oct. 21. The feel-good initiative, spearheaded by the Society of American Florists, has taken on new urgency this...
Remote learning has emerged as one of the biggest challenges of the coronavirus pandemic. To ease the burden for teachers, parents and students, one of the industry’s most esteemed educators and a nonprofit focused on fostering a lifelong love of plants and flowers...
Concerns about virus transmission means Nancy White won’t hand out flowers on the streets of Larchmont, New York on October 21, but it won’t cancel one of her favorite celebrations. This year, the owner of The Flower Bar will observe Petal It Forward virtually, with a...
When Society of American Florists members from around the country and across segments convened virtually Sept. 30 for the association’s annual meeting, they shared some of their toughest challenges (finding and keeping employees, supply chain disruptions), and the...
Nearly 150 floral industry businesses from 35 states and two countries — the U.S. and Canada — have so far committed to participating in the Society of American Florists’ Petal It Forward event on Oct. 21. Through the feel-good giveaway, participating industry members...
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