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‘Long-Lasting Lovelies’ Cut Through Winter
With the exception of a certain holiday in February, Nancy White generally anticipates a sluggish start to the year. “January is typically our slowest month, and minus Valentine’s Day, February isn’t so busy either,” said the owner of The Flower Bar in Larchmont, New...
Simple Ways to Boost Your Average V-Day Order
Having spent six years as a sales trainer with FloralStrategies, Samuel Bowles knows plenty of tactics to guide customers who order by phone to pricier, more profitable arrangements. But when it comes to Valentine’s Day, a high-volume holiday requiring temporary...
Event Florist to Partner with Local Boutique for V-Day
Fourteen years ago, Botanica International in Tampa, Florida shifted from a traditional flower shop to an events-only business — a move that has typically allowed the team to ignore the Valentine’s hustle. But with COVID-19 severely curtailing revenue over the past...
Why You Should Be Open on Sunday, Feb. 14
Dealing with hordes of last-minute shoppers doesn’t scream “Sunday Fun Day” for most of us — but it’s a worthwhile sacrifice to help ensure a successful Valentine’s Day 2021, as well as potential business down the road. While many flower shops traditionally close on...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.