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Calculate Prices to Protect Profit Margins
You’ve no doubt noticed a significant increase in your cost of goods sold. Reduced product availability and rising freight prices have wreaked havoc on the supply chain and possibly your bottom line as well. In the latest issue of Floral Management, floral accounting...
Add Visual Interest and Perceived Value with Proteas
Need inspiration to jazz up your designs this winter? Consider proteas. Native to South Africa, this family of flowering plants has 73 genera and more than 1,500 species — all of them with incredible texture that effortlessly adds visual interest to any design....
Control Fresh Product and Labor Costs
As the past two years have repeatedly proven, you cannot predict or dictate global events. But florists who’ve withstood the pandemic and its ripple effects have succeeded, in part, by focusing on what they can control — namely their productivity and efficiency. In...
Families Reunited in Holiday Campaign and Contest
Many families spent the holidays apart last year. With more people comfortable traveling and gathering with loved ones this year, Teleflora chose a theme of togetherness for its latest ad, “Nana,” which launched Nov. 18. The 80-second spot follows Ella, a little girl...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.