by kpenn | Jun 21, 2017 | Floral Industry News
According to a new report from the CyberEdge Group, 61 percent of businesses surveyed last year said they had been hit by ransomware. Florists who have been devastated by that kind of attack know how the situation unfolds: You arrive at your shop one morning to find a...
by kpenn | Aug 15, 2016 | Business Builder
An anonymous arrangement may be the way into the hearts of new customers. Is there a certain someone (or business) you’ve been longing to have as a customer? Get their attention by sending an anonymous knockout arrangement. “Secrecy is amazingly...
by kpenn | Aug 15, 2016 | Business Builder
Email marketing fetches a 4,300 percent return on investment for U.S. businesses, according to the Direct Marketing association, and marketers consistently rank it as the single most effective tactic for awareness, acquisition, conversion and retention, according to...
by kpenn | Aug 10, 2016 | Business Builder
Whether you’re #withher or #greatagain, there’s something every floral industry marketer can learn from the respective successes of both presidential contenders. According to seasoned marketing executive Michael Bassik of MDC Partners, every election cycle provides...
by kpenn | May 11, 2016 | Floral Industry News
Just two days after SAF asked ESPN to pull its Mother’s Day promotion that read “Forget flowers,” the global sports network responded — with a new ad. “We passed your feedback along to the appropriate teams and, upon reflection, decided it was best to adjust the...