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4 Ways to Make a Better Impression Online
During pandemic lockdowns, businesses with an effective online presence were able to maintain relationships with customers — and even gain market share. What is a customer’s first impression of your online storefront — and what can you do to improve it? Art Conforti,...
5 Ways to Fine-Tune Your Customer Service
For many retail florists, business is booming. In the race to keep pace with demand, is your customer service lagging? Two seasoned flower shop leaders share their best practices. Build a Relationship Zoe Argyres, director of sales and customer care for Ashland...
COVID Through My Eyes: Shutdown Spurs New Business Venture
Editor’s Note: This is part of an ongoing series highlighting floral industry stories of change, grit and perseverance — and biggest lessons learned — during the pandemic. Success in life often hinges on one’s attitude. During the endless lemons that COVID served to...
Get Ready for Father’s Day
Consumers are ready to up their spending for Father’s Day swag — are you positioning your business to cash in? Gardening is big business this spring — and Father’s Day has the potential to break out big, as well. According to the National Retail Federation (NRF),...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.