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“Nature’s Sympathy Card” Offers Comforting Reminder
The Society of American Florists’ “Nature’s Sympathy Card” materials are designed to gently remind consumers about the healing effects of flowers and plants. The materials feature a colorfully serene dish garden amid a calming blue background. An African violet, corn...
As Democrats Take the Stage, Philly Small Business Owners Get to Work
With an estimated 50,000 visitors in town this week for the 2016 Democratic National Convention, local businesses in Philadelphia are looking to capitalize on the action — and that includes florists. Ten Pennies Florist has been busy creating and delivering designs...
See the Best Crops in Outstanding Varieties Exhibit
Florists who want to add a dash of something new to their design room and coolers will soon have the chance to review more than 5,000 stems of the best flowers and unique plants on the market during one of the industry’s biggest flower and plant competitions. Dozens...
Back to School at the College of Cool
Get ready for a crash course in the hottest products on the market as the wacky professors from Professional Floral Communicators – International (PFCI) take the Premier Products Showcase to the “University of PPS” on Sept. 22 at SAF Maui 2016, the association’s...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.