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LOFT Tells Instagram Followers: ‘Buy Yourself Flowers’
A women’s apparel company the Society of American Florists contacted last Mother’s Day about negative floral references recently changed its tune — and received a big high-five from the floral industry. On Feb. 3, the Loft posted a photo on Instagram showing a lady...
8 Reasons to Use checXchange Mobile App
Don’t let cupid get away with insufficient funds. The Society of American Florists and Money Transfer Systems Inc. have partnered to bring SAF members the checXchange Mobile App to facilitate the recovery of bad checks. The app is free and allows members to use their...
Valentine’s Day ‘Cheat Sheet’ Makes Interviews a Breeze
Don’t let the holiday pressure prevent you from capturing powerful free publicity this Valentine’s Day. “Media coverage of your business, whether featured in an entire story or as part of a bigger piece, is a third-party endorsement,” said SAF Vice...
Negative Publicity Watch: SAF Responds to AutoMaxx, Victoria’s Secret
What do a used car dealer, a retailer for computer enthusiasts, and a marketer of women’s premium lingerie have in common? They rely on the same tactic in their Valentine’s Day promotions — they each made a negative statement about floral gifts. As the voice of...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.