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News Reports Recommend Valentine’s Day Flowers from SAF Florists
Talk about ringing endorsements. The Better Business Bureau and Kiplinger recommended shoppers buy Valentine’s Day flowers from florists who belong to the Society of American Florists. The BBB advised: “Check for trade organization affiliation. Companies belonging to...
SAF Responds to 28 Cases of Harmful Floral Publicity, and Counting
This Valentine’s Day season, the Society of American Florists responded to 28 instances of harmful floral publicity to date. “That number could rise,” said SAF’s Jenny Scala, director of marketing and communications, “as floral industry members will continue to...
Apply for AAF and Century Award by March 1
Are you active in a community service organization? Has your company been in business since 1918? If you answered yes to either question (or both), consider applying for recognition in the American Academy of Floriculture and the Century Award. The Society of American...
Ann Taylor, Yoplait Encourage Customers to Buy Flowers
When women’s apparel company LOFT told Instagram followers to “Buy yourself flowers,” the floral industry applauded. Now LOFT’s sister brand is getting in the act with its own flower-friendly promotions. Ann Taylor sponsored a Facebook ad on Feb. 9 telling consumers,...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.