SAF Text Updates
Stay in the know! Sign up to receive text messages from SAF and we’ll deliver important news, announcements, special offers, and reminders straight to your phone. Opt out at any time!
SAF Asks Restaurant Chain, The Today Show to Stop Trashing Flowers
The week before Mother’s day, a restaurant chain and The Today Show promoted Mother’s Day gifts by disparaging flowers — and those were just two of the companies cited by SAF that used a negative tactic this year for a Mother’s Day marketing push. As the voice of the...
SAF Asks Sun-Maid, Fitness Company to Stop Bashing Flowers
As Mother’s Day approaches, companies continue to use negative ads to discourage consumers from purchasing floral gifts. The Society of American Florists is stepping in to ask these businesses to take a more positive approach by promoting products on their own merits...Coffee Roaster Disses Flowers, Then Repents
Ahead of major floral holidays such as Mother’s Day, flowers are often in the crosshairs as businesses compete for consumer gift spending dollars. But when the Society of American Florists and its members step in to ask to companies to stop disparaging flowers, it can...SAF Asks Sweet Farm to Ditch Negative Campaign
“Ditch the flowers and chocolate and give a truly unique gift this Valentine’s Day – a Sweet Farm Animal Sponsorship in your loved one’s name.” This is the introduction of a Valentine’s Day promotional email sent by nonprofit organization Sweet Farm. (Ditch the...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.