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California Grower Honored in Flower Naming Ceremony
What does Lane DeVries, president and CEO of The Sun Valley Group, have in common with Elizabeth Taylor, Freddie Mercury, Michelle Obama and Julia Child? All have flowers named after them. At this year’s International Floriculture Expo (IFE) in Miami Beach, a new...
Florida Florists Turn Surplus Flowers into Love
Exactly three years ago — on June 12, 2016 — a gunman opened fire in a gay nightclub, Pulse, in Orlando, Florida, killing 49 people and injuring 68 others. Today, survivors and sympathizers attended a remembrance ceremony. An annual tradition, the ceremony this year...
Arizona Florist Builds on PR Success for Mother’s Day Donation Drive
Raising funds for a local charity and generating goodwill for the shop: these two worthy goals go hand-in-hand. Making the most of that synergy, however, means first getting the word out — a challenge that Arizona Family Florist in Phoenix, Arizona, understands well....
Dozens of Volunteers Create Indy-Themed First Lady’s Luncheon
Pulling off a high-profile event such as the annual First Lady’s Luncheon in Washington, D.C., is never going to be easy. Adding to the challenge, this year’s luncheon was scheduled for just two days after Mother’s Day. One problem the lead designers did not have to...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.