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Floral Industry Leaders Talk Lessons Learned from Mother’s Day
For those who could be open for business, Mother’s Day 2020 came on strong — despite unprecedented challenges and a host of unknowns. What does the holiday have to teach floral industry members about successful strategies going forward? Flexibility is key, lean...
Financial Pro: Focus on Cash Flow, Labor
As the owner of a floral business, what can you do, not just to survive the COVID-19 pandemic but to come out on the other side, ready to make a strong recovery? Paul Goodman, MBA, PFCI, recently shared strategies on managing cash flow and labor costs. Here are two...
PBS, Netflix Shows Put Spotlight on Flowers
Americans are watching significantly more television during the crisis: an average of 41 hours during the last week of March, compared with 33 hours for the same week in 2019. On public television and streaming services, flower-themed shows — including one that...
Ahead of Mother’s Day, Check Your Google Listing
Try using Google to search for florist listings in your city, or Google Maps to get directions or a phone number for your shop, and you might be surprised to discover that Google indicates your shop is “temporarily closed”— even if it isn’t. Fortunately, correcting...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.