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Walmart Announces New Growing Sustainability Standards
If the flowers you buy and sell are grown to a higher standard of sustainability over the next five to 10 years, you may have — among many others — Walmart to thank. Last week, the giant retailer announced new policies likely to have an impact on the entire floral...
Fresh Product: Coping with the Supply Squeeze
Looking ahead to Mother’s Day, the biggest worry for many florists is, “How can I be sure I will be able to get the fresh flowers and plants I need, at a price that I can work with?” Answers to that question emerged yesterday during the SAF webinar, “The State of...
‘Full Bloom’ Launches November 12 on HBO Max
The latest entry in the category of “floral-design reality TV” promises a distinctive focus on artistry and professionalism. Viewers can still expect all the suspense and entertainment value of an elimination competition with a $100,000 prize — but to floral industry...
2 Strategies to Deck Your Site for the Holidays
With the December holidays nearly upon us, and Valentine’s Day shortly after, having a robust and competitive online presence is more important than ever. In the current issue of Floral Management, industry experts shared some of their top tips on how to make sure...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.