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A Veteran Sales Director Shares His Top Resource for Growth
The pandemic created high demand for flowers, giving the industry a welcome boost. But since then, sales have found a new normal and business owners have navigated many pressures: inflation, a tight labor market, and record wage increases, to name a few. ...
Increase Online Reviews with One Tap
Online reviews of businesses and products are the new word-of-mouth, making them paramount to capturing business. “Yet many florists still struggle to collect online reviews, which consumer studies show are key in people’s decision to make purchases...
The Economy is Growing; Is Your Business?
SAF Chief Economist Charlie Hall, Ph.D., will deliver a keynote at SAF Miami 2024, providing business owners with key insights into the economy. For a few years now, American consumers have been confused and anxious about the economy — putting a real strain on...
Breeders and Growers: Can Your Flowers Compete Among the Best?
SAF’s Outstanding Varieties Competition, held in conjunction with SAF Miami 2024, offers breeders and growers a way to get feedback on their newest or best varieties. Attention breeders and growers: Looking for a way to get feedback on your newest or best...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.