2025 in Review: 10 Themes That Defined the Year
In 2025, the floral industry navigated another year of unpredictability — defined by economic headwinds, shifting trade policy and inflation — yet also marked by collaboration, consumer enthusiasm and milestone celebrations. Here’s a look back at the moments...
2025 in Review: SAF’s Big Wins
In a year shaped by continued economic uncertainty, shifting trade and regulatory pressures, and rapid change across the floral marketplace, the Society of American Florists helped members stay informed, connected and supported — with advocacy on Capitol Hill,...
2025 in Review: Business Consolidations and Changes
This year, the floral industry navigated a wave of structural change, with consolidations, expansions and rebrands transforming how companies operate and serve their customers. Here’s a look back at the biggest business developments across the supply chain in...
SAF Flags Missing Content in AP Sustainability Story
SAF responded to this Associated Press feature by sharing up-to-date insights on certified farms, carbon footprint research and industry-wide sustainability innovation. The Society of American Florists set the record straight following an Associated Press story that...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.