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Proflora 2025 Highlights Innovation, Sustainability and Connection in Bogotá
Proflora 2025 drew more than 7,000 visitors from 60 countries to Bogotá, Oct. 1–3. Hosted by Asocolflores, Colombia’s flower exporters association, the biennial event highlighted the country’s leadership in floriculture and the industry’s shift toward sustainability,...
What Does a Government Shutdown Mean for the Floral Industry?
The federal government shutdown has entered its third week, and while flowers are still moving through ports and distribution channels, the disruption is starting to affect the services growers rely on most. “Those issues are top of mind for everybody...
SAF Urges Federal Relief for Growers Amid Economic Strain
The Society of American Florists has signed on to a broad coalition letter urging President Donald Trump and the U.S. Department of Agriculture to deliver additional financial support to struggling producers as pressures mount. Growers “continue to face...
Florida Growers Turn Adversity Into Innovation
Florida’s greens growers have turned more than a century of challenges into success. From a small fern experiment north of Orlando, the region’s farmers have built a thriving, $80 million foliage industry — one now celebrated through a new photo gallery and bouquet...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.