Burned Out? Hit a Ceiling? There’s a Tool for That
In the two decades since Liza Roeser, AAF, founded the online wholesaler Fifty Flowers, it has grown to include more than 60 employees in the U.S., Ecuador, Canada and the Philippines, and Roeser’s vision for the business has changed how floral designers get fresh...Make a Plan For Petal It Forward
With three months until the Society of American Florists’ annual Petal It Forward flower giveaway, there’s plenty of time to start planning so you get the most out of this marketing opportunity. The event, Oct. 18, is a national goodwill initiative that asks floral...3 Ways to Make the Most of Summer Downtime
While a summer slowdown might not benefit your bottom line right now, some florists use it as an opportunity to try new things and seek new revenue streams that could benefit their bottom line later. Here are three ways a few florists are making the best of downtime....Flower Prep 101: Pre-Arrival Must-Dos
A trendy design is nothing without fresh flowers that have been properly cared for so the end customer can enjoy them for up to a week. And many times, that responsibility belongs to the employees in the shop’s back room who receive shipments, process the flowers and...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
Read digital edition
The Sustainability Spotlight is a special edition of Floral Management showcasing the work of floral industry companies that have committed to environmental, social, and economic sustainability.