Dreaming of a profitable Christmas but feeling uncertain about pulling it off? In the September/October issue of Floral Management, contributing writer Laura Drummond spoke with several florists who increased their holiday sales last year despite inflation pressure....
The fall season is in full swing with holidays such as Halloween (Oct. 31), Veterans Day (Nov. 11) and Thanksgiving (Nov. 23) coming up quickly. The Society of American Florists has social media graphics and web banners to help you promote flowers during these fall...
From Alaska to Hawaii and California to Maine, 580 floral businesses in all 50 states (and six countries) spread the joy of flowers during the Society of American Florists’ ninth annual Petal It Forward event Oct. 18. “Hi everybody, it’s our favorite day of the year...
Looking for ways to inspire and engage your best employees, battle burnout, and teach them more about the floral industry? The Society of American Florists’ Next Gen LIVE! conference Feb. 25-27 in San Diego provides all that — and much more. The event is tailored for...
The Society of American Florists’ annual convention in Phoenix last month was chock full of valuable information designed to help floral professionals tackle the challenges of running a business in today’s world. Now, a sampling of some of the best information from...
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