Will Ecuador’s Rose Farms Be Swayed by Cannabis?
A recent Reuters’ news story about an Ecuadorian rose farm taking up cannabis production had some in the floral industry wondering: Will flower producers in Ecuador go the way of some California farms, which uprooted flowers in favor of cannabis? Probably not, say...
Turn Browsers Into Buyers at SAF Orlando 2021
Most online shoppers don’t make a purchase. So how can retail florists, who have increasingly relied on their websites during the pandemic, capture more sales? Dan McManus, founder of the marketing company TeamFloral and a featured speaker at SAF Orlando 2021, talked...
Supply Shortages Endure — and So Does the Floral Industry
As wholesalers and importers continue to warn of backorders and limited availability of flowers, potted plants and hardgoods, florists are getting creative about how they stay stocked and make do with what’s on hand. Jennifer Barnard, a Wichita, Kansas florist, admits...
Sylvia Cup: Winners, Judges Share Tips
The Sylvia Cup Design Competition is a tradition that celebrates the art of floral design, creativity and the ability to work under pressure. Several past winners and judges shared what the contest means to them and their strategies for winning the cup. The...Why Join SAF?
The Society of American Florists is the association that connects and cultivates a thriving floral community for: all participants of the U.S. floral industry and offers exciting benefits for the following types of businesses:
PARTNER WITH SAF | 2023 Media Kit
FLORAL MANAGEMENT MAGAZINE
Each month, SAF member business and their teams enjoy the floral industry’s leading source for progressive business trends, shop management tactics, online marketing strategies, product quality and design trends and more.
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