Journalists don’t pull any punches when reporting on the good, the bad and the ugly of Valentine’s Day. Right now, they’re in research mode, posing as consumers ordering flowers.
Expect their stories, published in early February, to discuss the quality of the flowers arrangements they received, along with precise details on the cost and how their order was handled (courteousness of salespeople, accuracy of message card and timeliness of delivery, etc.). If your shop’s looking great and your service is impeccable, you’re sure to make the grade.
The lesson? Treat every order as if it will end up on the front page of your local newspaper.
