Do you struggle to educate new employees about the floral industry? Are your new employees unprepared for what a job in the floral industry entails?
If you answered yes, you’re not alone — and addressing this common challenge has real benefits for your business. Teaching new hires how their role fits into your business and the broader industry can double retention rates and enhance engagement, according to LinkedIn’s 2022 Workplace Learning Report.
Now, SAF members have access to resources designed to familiarize new employees with the basics of the industry. The New Industry Entrants Resource Package provides information about industry basics, challenges and opportunities, what to expect in a floral job, networking, and guidance for opening a floral business. It is also designed to educate those curious about a job in the industry, whether they are just entering the workforce or looking for a career change.
Educating new employees can take a lot of time, especially when they arrive without any background or expectations, says Carma White, who owns Four Seasons Flowers in San Diego.
“Understanding the basics of our industry gives a head start and makes onboarding much more efficient.”
SAF’s resource package breaks down the information into key learning areas.
Industry Basics
Help new team members start strong with a clear understanding of how the floral industry works, from global growers to local retailers. This section includes a free, 30-minute course that introduces the supply chain and key industry concepts. It’s an easy way to get employees up to speed quickly, with added insights on holiday demand, sustainability efforts, and the health benefits of flowers, so they can communicate confidently with customers and colleagues.
Industry Challenges and Opportunities
Give employees a broader perspective on the business with expert commentary on industry trends, economic forecasts, and evolving consumer behaviors, helping your team understand the challenges florists face and how successful businesses are adapting. These insights equip staff to think strategically and engage more meaningfully in your shop’s day-to-day operations.
Working in the Floral Industry
Set realistic expectations and help new hires find their footing faster. This section covers what it’s like to work in a flower shop, including common questions, required skills and the rhythms of seasonal business. By sharing this content, you reduce confusion and encourage new employees to approach their roles with confidence and clarity.
Practical Tools and Networking
Foster a mindset of professional growth by connecting employees with ongoing learning opportunities and industry connection. Watch webinars from industry professionals and explore professional development opportunities through SAF’s annual convention, Next Gen LIVE!, 1-Day Profit Blasts, virtual events, and SAF’s Floral Education Hub.
The resource package also supports SAF’s collaboration with Seed Your Future, the organization charged with attracting new talent to the floral industry.
“Many students aren’t aware of the exciting and meaningful career paths available in the floral industry,” says Jazmin Albarran, executive director of Seed Your Future. “By giving them tools to explore the industry and get inspired by its potential, we’re helping connect more passionate individuals to rewarding green careers.”
Kate Delaney is the director of education for the Society of American Florists.
