With Valentine’s Day in the rearview mirror, it’s the perfect time to meet with your team to document what went right and what you learned. In this webinar on the Society of American Florists’ Floral Education Hub, floral finance expert, Derrick Myers, CPA, CFP, PFCI, outlines post-holiday questions that every florist should be asking their team, including:

• What worked this Valentine’s Day that we need to do more of next year?
• What could we have done better, or possibly eliminate?
• Should we market differently next year?
• What could have been great if only…?
• Did we have too few or too many product offerings?

The webinar is free for SAF members and $12.99 for nonmembers. Watch the full webinar here to help you and your staff improve efficiency, production and sales performance for the next holiday.

Stephanie Brady is the project manager for the Society of American Florists.

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