SAF recently held two webinars — now available on demand on SAF’s learning hub, Career Connection — focused on excellent customer service and keeping weddings and events profitable.
To make the most of your wedding and event business, you need to protect your bottom line and offer excellent customer service. The Society of American Florists recently held two webinars — now available on demand on SAF’s learning hub, Career Connection — aimed at helping you do just that.
- Positioned for Profit: New Event Economics for a Changing Market: With rapidly increasing costs of goods, new consumer demands and supply issues, it’s important to be more in tune than ever with your bottom line. Long-time retail florists and now event-only florists, Vince Butera, AAF, AIFD, PFCI, and Carolyn Butera of Butera the Florist, share ideas on how to change and operate as an event florist to control costs of goods, promote your brand and stay profitable. You’ll learn how to price for profit and gain and maximize your client’s trust, as well as creative ideas for strategic planning.
- Say This, Not That: Customer service starts in the store with clear communication. Whether it is communication between an employee and customer or employee and manager, a disconnect can cause frustration, dissension, and even turnover. Vonda LaFever, AIFD, PFCI, and Lori Wilson of Flower Clique share real stories of what owners thought they communicated clearly and how it was perceived differently. You’ll learn the most common areas of miscommunication, how to articulate your expectations and break down misunderstandings, what every owner/manager wants their team to know, what every employee wishes they could tell their boss, and what every customer wants a flower shop to understand.
Visit Career Connection to keep learning!
Stephanie Brady is the project manager for the Society of American Florists.
