Last week, the Society of American Florists announced that in keeping with government regulations regarding travel and crowd size, the association has decided to cancel SAF Phoenix 2020, which was scheduled for September. Although we might not be able to gather in person this year, there are many ways to take advantage of SAF benefits virtually — including a multi-day, targeted online event in July that you won’t want to miss!
- Join our Virtual Summit. SAF’s Reinvention Summit, July 27-31, from 2 pm – 4 pm EDT daily, will tackle big-picture issues including how to understand and adapt to consumer behavior in a post-COVID world, tactics florists can use to re-engineer their web presence, ways to leverage your “local” brand, and ideas on how to lead your team through crisis and difficult times. Each day of this highly interactive virtual event will feature a prominent keynote speaker, followed by panel and roundtable discussions. Attendees can opt to attend just one or two days, or all five. Stay tuned for more details!
- Keep up to date with our webinars. Take advantage of our robust series of virtual events, including our webinars. Our Reignite Your Business webinar series is currently ongoing and will help you drive sales and manage operations during these changing times.
- Utilize our social media tools. SAF has a number of social media tools to help you promote your business. Check out our Social Media Guide that will give you a comprehensive overview of social media platforms, tips on how to utilize them effectively, and tips on how to optimize your social media marketing efforts. We also have number of social media shareables that will help let your customers know you’re open and ready for business.
Stay tuned to safnow.org for program updates, new resources, and to register for the Reinvention Summit.
Stephanie Brady is the Project Coordinator for the Society of American Florists.
