Does your shop need financial help? Don’t ignore problems or shake them off because you’re more “creative” than “math-minded,” warns Derrick Myers, CPA, CFP, PFCI, a regular columnist for Floral Management magazine and a speaker at the Society of American Florists’ upcoming 1-Day Profit Blast in Portland, Oregon.
During the info-packed event on Oct. 7, Myers will lead attendees through his popular “Treasure Hunt: Finding Your Hidden Profits” session.
In that session, attendees will learn:
- How to understand — and use — formulas and worksheets to improve profits
- Time-tested best practices used by hundreds of profitable florists
- The most common — and detrimental — black holes of lost profits.
Fall is an ideal time to take a thorough look at these areas, Myers added. “It’s never too late to start making money,” he said. “Even if the changes don’t all take effect before the end of the year, you need to start going in the right direction as soon as possible.”
During his session, Myers will create an “intimidation-free” zone, where floral industry members can ask questions while he shares candid stories of real-life financial turnarounds, and mistakes. (According to Myers one of the biggest and most ill-advised splurges he’s seen a floral client make: a racing boat sponsorship.)
SAF’s 1-Day Profit Blast in Portland is sponsored by Frank Adams Wholesale Florist .
SAF members can register today for just $139 (early-bird discount valid until Sept. 27). book your hotel in Portland for $179 (room rate discount valid until Sept. 15). Plus, save when you bring your team. Additional registrations from the same company are just $99 per person.
Anne Holub is a contributing writer for the Society of American Florists.