Fare thee well, Cupid. It’s time to move on to Women’s Day. An easy first step? Reach out to media professionals, educating them about the holiday and how flowers fit into its observance.
Women’s Day (March 8) may last just 24 hours, but it can provide fodder for a host of stories — an enticing proposition for reporters constantly on the hunt for compelling content. This year, on the heels of the #MeToo and Time’s Up movements, the holiday could feel particularly timely to many people — customers and reporters.
Besides producing a story that highlights the history of Women’s Day, reporters could spend a week (or two) spotlighting local luminaries, and sharing ways for readers and viewers to celebrate the special ladies in their lives. Every time the media reports on Women’s Day, it generates awareness for the holiday, which makes your marketing efforts easier. And if you happen to be featured in a piece, you instantly gain credibility.
Try this:
- Customize SAF’s Women’s Day press release and send it to your local media. Increase the likelihood it will be noticed by addressing it to a high-profile woman at the outlet, such as a TV news anchor, producer or editor, and including a small floral gift or voucher. Emphasize your availability for an interview for an in-depth piece.
- For your local TV morning show, offer to come into the studio for a segment on suggested Women’s Day arrangements. Prepare for the interview with SAF’s Women’s Day talking points.
- Hosting a “girls’ night out” design class? Invite reports to cover this celebration of female friendship. Be sure to mention that it has major photographic potential.
For more tips, visit SAF’s Women’s Day resource center. There, you’ll find promotional ideas, template posts for social media, free banner ads and web graphics and more.
