Women’s Day doesn’t yet enjoy the same popularity in Edmond, Oklahoma as it does in places like Europe, but Barbara, Lacee and Lenzee Bilke, owners of Madeline’s Flowers, are making strides to change that.
In addition to promoting the holiday on the shop website and social media pages, and attaching promotional cards to all floral deliveries from February 22 to March 8, the Bilkes have planned two fun and free activities to make Women’s Day resonate in their community:
On the evening of Monday, March 7, they’ll welcome female business owners and community leaders to the shop for a floral design class. “We plan on attendees making two simple garden-style arrangements,” said Lenzee Bilke. “One is for them to keep. The other, they’ll give away to another woman in the community.” At press time, 27 women had already signed up and another 187 indicated they “were interested.”
The following day, members of Madeline’s Flowers creative team will distribute single flowers to random women in high-traffic areas of downtown Edmond’s business district.
“Barbara, Lacee and I are really looking forward to Women’s Day this year,” Bilke said. “We feel we’re getting more exposure since it is our second year promoting the holiday.”
Last year, the Bilkes appeared in an article in The Edmond Sun about the history of Women’s Day, the joy a single flower can bring, and the background of their own female-run business.